The Human Voice in the Age of AI

In 2025, the Contact Centre section of DIMSZ organised one of the most popular events of the Contact Centre profession, the Sound Beauty Contest, for the thirteenth time.

This year’s theme was inspired by a recent 2025 research that examined the relationship between customer service and technology among the Hungarian population.

The results highlight what is an everyday reality for contact centre professionals: in addition to the development of technology, the role of the human factor, personal contact and authentic, empathetic voice is unquestionable.