The Exchange 2025 – Total Focus on the Customer for Alzheimer’s Society – Watch

Creating an innovative ‘dementia friendly’ customer experience was critical for Alzheimer’s Society to offer a more inclusive and effective support service for those living with dementia, as well as those supporting the charity. Working with tech partners, FourNet, the award-winning organisation considered every process in designing a system which minimises upset to callers, while maximising support services and donations.

Hear their story and how their teams are now able to prioritise and analyse important calls and emails to support their work with a more efficient operation.

Gold Winner: Best Approach to Supporting Vulnerable Customers (In-House)

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